WDriving growth through strategic sponsored advertising and expert optimization.
Client Overview:
Industry/Niche: Pet Supplies/ Chew Toys
- Specializes in high-quality chew toys for dogs promoting dental health and long-lasting engagement.
- Focuses on sustainable materials for eco-conscious pet products.
- Known for unique designs that stand out in the pet supplies market.
Challenges Faced:
Before partnering with Seller Drive, Chew Toys faced several hurdles:
- Low Sales: Struggled with visibility in a crowded market.
- Poor Ad Engagement: Campaigns failed to drive clicks and conversions.
- Limited Reach: Couldn’t effectively highlight unique selling points on Amazon.
We Approach:
To overcome these challenges, Seller Drive implemented a results-focused strategy to boost product discoverability and drive advertising success.
Optimized Sponsored Products Ads: Automatic and manual campaigns were created to help shoppers find products, with ads shown on relevant detail pages to expand reach.
Focused on high-performing keywords and detailed targeting to maximize visibility.
- Customized Sponsored Brand Campaigns: Campaigns drove awareness, consideration, and traffic to the Amazon Store and product pages. Brand-specific keywords were used in new ads showcasing Chew Toys’ features for brand recognition. Sponsored brand video ads boosted visibility for top products in desktop and mobile results.
- Performance Tracking and Adjustments: Monitored campaign performance and made data-backed adjustments to maximize sales.
Result:
Increase in Sales:
Revenue grew from $10,699.22 to $25,797.60 through strategic ad campaigns.
- Significant Growth in Clicks and Impressions:
Enhanced ad visibility led to a substantial increase in customer engagement. - Higher Units Ordered:
Improved ad performance resulted in a significant boost in product orders.
New-to-Brand orders:
New to Brand Order Increased from 0 in May 2024 to 23 – 53 in Nov – Dec 2024.
